CAATS Dealer Advantage
The CAATS brand is an industry leader in interior protection products for automobiles. The name, being a backronym for "Complete Auto And Truck Supplies," directly influenced the design of the logo. It incorporates a silhouette that is both cat-like and car-like formed entirely by the arrangement of the letterforms.
Originally envisioned as a brand for disposable seat covers, CAATS has expanded to include carpet floor mats, reusable seat covers, steering wheel covers, dispatch numbers, and static cling reminder labels.