"The Art of Custom Printing"
A video advertisement produced for Automotive Service Products to overview their customs ordering process.
This commercial was originally conceived as a riff on classic Goofy instructional videos from Disney.
After the idea of a superhero personification of the company emerged, the project found its own identity.
This video was a collaboration between myself and members of the company's sales department. I directed and edited the commercial from a script we wrote together.
We decided to cast this video from within the company to provide greater representation of the larger team. Jake from the billing department portrayed our Distributor stand-in while Bruce from the warehouse donned a costume as "ASP Man," a character specifically created for this commercial project.
Below, you can find some pre-production sketches from the team meant to outline the story beats.
Produced by Automotive Service Products
Written by Michael C Spanier, Lindsay Behle, and Kristen Chapman
Editing by Michael C Spanier
Narrated by Michael C Spanier
Jake Martin as Distributor
Bruce Halloway as ASP Man
Lindsay Behle as Customer #1
Kristen Chapman as Customer #2
Fuzzball Parade by Kevin MacLeod
Heroic Age by Kevin MacLeod
Sound Effects by freesound.org